The Taiyo Pharmaceutical Industry corporate vision has been recognized with a number of awards.
The "Facility of the Year Awards" is a competition that is hosted by ISPE, INTERPHEX and Pharmaceutical Processing which recognises those pharmaceutical manufacturing facilities in the world that demonstrate global leadership by introducing cutting edge, innovative technology. After being strictly screened, the pre-filled syringes (PFS) line at the Unit Factory Building of Taiyo Pharmaceutical Industry was granted the Equipment Innovation Award. Thus, Taiyo Pharmaceutical Industry is reconized globally for its state-of-the-art factory facilities.
What is the Porter Prize?
The Porter Prize was established in July, 2001 to bestow recognition on Japanese companies that have achieved and maintained superior profitability in a particular industry by implementing unique strategies based on innovations in products, processes, and managment methods. The name of the award is derived from Professor Michael E. Porter of Harvard University - a leading authority on competitive strategies with a longstanding interest in Japanese companies.
Porter Prize entrants are screened according to whether they meet the following criteria.
- First Stage Screening/Screening Criteria
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- Retaining superior profitability within each industry
- Within each industry, a unique/different value proposition
- Strategic continuity over time
- Innovations that support the strategy
- Second-Stage Screening/Screening Criteria
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- Efficient utilization of capital
- A distinctive value chain
- Tradeoffs
- Activities that fit harmoniously with one another
The Contest for Advertisements that Benefit Consumers is a competition that is hosted by the Japan Advertisers Association Inc. (JAA), Taiyo Pharmaceutical Industry Co., Ltd. was awarded First Prize for an advertisement that was published on January 10, 2005 in the Yomiuri Newspaper with the memorable pun-phrase, "Anata no ishi wo anata no ishi ni" ("Your free will is your doctor").
This advertisement raised consumer awareness about generic drugs and used the character "Hama-chan" from the comic strip "Tsuribakanishi" ("A Fishing Fanatic's Diary"), to whom consumers could easily relate, to encourage patients to decide for themselves to use generic drugs. The award was given because the proposition that patient knowledge is required in order to reduce the cost of medicine also encourages consumer autonomy.
